{"id":3273,"date":"2021-07-26T15:19:04","date_gmt":"2021-07-26T15:19:04","guid":{"rendered":"https:\/\/staging.orion-cp.com\/?p=3273"},"modified":"2026-02-13T18:42:54","modified_gmt":"2026-02-13T18:42:54","slug":"kuresel-oyun-pazari","status":"publish","type":"post","link":"https:\/\/orion-cp.com\/tr\/the-global-gaming-market\/","title":{"rendered":"K\u00fcresel Oyun Pazar\u0131"},"content":{"rendered":"
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K\u00fcresel oyun pazar\u0131, pandemi \u00f6ncesindeki d\u00f6nemde de kayda de\u011fer bir b\u00fcy\u00fcme sergilemi\u015ftir. D\u00fcnyan\u0131n en b\u00fcy\u00fck oyun yaz\u0131l\u0131m\u0131 pazar\u0131 olan ABD'de, dijital oyunlar 200 milyondan fazla t\u00fcketici i\u00e7in temel bir harcama kalemi haline gelmi\u015ftir.
Asya-Pasifik b\u00f6lgesi, oyun yaz\u0131l\u0131m\u0131 sekt\u00f6r\u00fc i\u00e7in kritik bir pazar konumundad\u0131r. \u00c7in, a\u011f\u0131rl\u0131kl\u0131 olarak mobil ve PC segmentine odaklanan 660 milyon oyuncuya ev sahipli\u011fi yapmaktad\u0131r. Ancak bu segmentler, konsol oyunlar\u0131na k\u0131yasla genellikle daha d\u00fc\u015f\u00fck k\u00e2rl\u0131l\u0131k marjlar\u0131na sahiptir.<\/p>

\u0130ngiltere, Avrupa'n\u0131n pazar gelirlerinin \u00fc\u00e7te biri ile Avrupa'n\u0131n en b\u00fcy\u00fck oyun pazar\u0131d\u0131r. \u0130ngiltere ayn\u0131 zamanda Avrupa'n\u0131n en \u00e7ok b\u00fcy\u00fcyen \u00fclkesidir ve onu Fransa ve Almanya takip etmektedir.<\/p>

Avrupa pazar\u0131nda ise Birle\u015fik Krall\u0131k, k\u0131ta genelindeki toplam gelirlerin \u00fc\u00e7te birini temsil ederek lider konumdad\u0131r. Birle\u015fik Krall\u0131k ayn\u0131 zamanda Avrupa'n\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen pazar\u0131d\u0131r; bu \u00fclkeyi b\u00fcy\u00fcme oranlar\u0131nda Fransa ve Almanya takip etmektedir.
COVID-19 pandemisi, zaten h\u0131zl\u0131 bir geni\u015fleme evresinde olan oyun yaz\u0131l\u0131m\u0131 pazar\u0131 \u00fczerinde pozitif bir etki yaratm\u0131\u015ft\u0131r. Karantina k\u0131s\u0131tlamalar\u0131 e\u011flence se\u00e7eneklerini daralt\u0131rken, h\u00fck\u00fcmetler dahi t\u00fcketicileri oyun oynamaya te\u015fvik etmi\u015ftir.<\/p>

Ak\u0131ll\u0131 telefon penetrasyonundaki art\u0131\u015f, mobil oyunlar\u0131n pop\u00fclaritesini ve dolay\u0131s\u0131yla pazar b\u00fcy\u00fcmesini tetiklemektedir. Sekt\u00f6rdeki gelir modelleri; uygulama i\u00e7i sat\u0131n almalar, abonelikler ve ek i\u00e7erik sat\u0131\u015flar\u0131 \u00fczerinden \u00e7e\u015fitlenmektedir.<\/p>

\u00c7in pazar\u0131nda konsol oyunlar\u0131, 2015 y\u0131l\u0131nda kald\u0131r\u0131lan 15 y\u0131ll\u0131k yasak sonras\u0131 halen pazarda kal\u0131c\u0131 bir yer edinme m\u00fccadelesi vermektedir.<\/p>

\u00d6te yandan, bulut oyun teknolojisi (Cloud Gaming), y\u00fcksek donan\u0131m ve konsol gereksinimini ortadan kald\u0131rarak pazar\u0131n b\u00fcy\u00fcmesine olumlu katk\u0131 sa\u011flamaktad\u0131r. Bu teknoloji, yeni nesil dijital perakendecilerin pazara giri\u015fine olanak tan\u0131maktad\u0131r.
Sanal ger\u00e7eklik (VR), art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR) ve karma ger\u00e7eklik (MR) gibi s\u00fcr\u00fckleyici teknolojilerin, kullan\u0131c\u0131 deneyimini geleneksel alternatiflere g\u00f6re \u00e7ok daha verimli hale getirerek end\u00fcstrinin k\u00f6\u015fe ta\u015f\u0131 olmas\u0131 beklenmektedir.<\/p>

Pazar b\u00fcy\u00fcmesinin temel itici g\u00fc\u00e7leri; internet eri\u015fiminin artmas\u0131 ve d\u00fc\u015f\u00fck maliyetli ak\u0131ll\u0131 telefonlar\u0131n yayg\u0131nla\u015fmas\u0131d\u0131r.
Finansal geri d\u00f6n\u00fc\u015fler (monetizasyon) \u015fu kanallar \u00fczerinden realize edilmektedir: Uygulama i\u00e7i sat\u0131n almalar ve indirme ba\u015f\u0131na \u00f6demeler; Abonelik servisleri; Te\u015fvik tabanl\u0131 reklam modelleri.<\/p>

5G altyap\u0131s\u0131n\u0131n devreye al\u0131nmas\u0131 ve s\u0131n\u0131rs\u0131z veri planlar\u0131, mobil odakl\u0131 bulut oyun sistemlerinin ba\u015far\u0131s\u0131 i\u00e7in kritik fakt\u00f6rlerdir. Ericsson verilerine g\u00f6re, Asya-Pasifik b\u00f6lgesindeki 5G abonelik say\u0131s\u0131n\u0131n 2025 y\u0131l\u0131na kadar 1,545 milyona ula\u015fmas\u0131 beklenmektedir.<\/p>

Yeni nesil konsollar\u0131n (Xbox Series X ve PlayStation 5) piyasaya s\u00fcr\u00fclmesi, ABD pazar\u0131ndaki yaz\u0131l\u0131m sat\u0131\u015flar\u0131n\u0131 domine edecektir. Nintendo'nun \"Switch\" konsolu i\u00e7in sat\u0131\u015f \u00f6ng\u00f6r\u00fcleri, pandemi kaynakl\u0131 t\u00fcketici harcamalar\u0131yla birlikte 24 milyon adede y\u00fckseltilmi\u015ftir. Ancak 2020 y\u0131l\u0131ndaki ola\u011fan\u00fcst\u00fc gelir rakamlar\u0131n\u0131n, k\u00fcresel a\u015f\u0131lanma s\u00fcreci ve alternatif e\u011flence kaynaklar\u0131n\u0131n geri d\u00f6nmesiyle birlikte 2021 y\u0131l\u0131nda tekrar edilmesinin zor olaca\u011f\u0131 analiz edilmektedir.<\/p><\/div><\/div><\/div><\/article>

\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The global gaming market in grew significantly in recent years even before the pandemic took hold of our lives. In<\/p>","protected":false},"author":4,"featured_media":3274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,55],"tags":[],"class_list":["post-3273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-insights"],"_links":{"self":[{"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/posts\/3273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/comments?post=3273"}],"version-history":[{"count":22,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/posts\/3273\/revisions"}],"predecessor-version":[{"id":5137,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/posts\/3273\/revisions\/5137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/media\/3274"}],"wp:attachment":[{"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/media?parent=3273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/categories?post=3273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/tags?post=3273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}