{"id":2442,"date":"2021-07-25T01:58:41","date_gmt":"2021-07-25T01:58:41","guid":{"rendered":"https:\/\/staging.orion-cp.com\/?p=2442"},"modified":"2026-02-13T20:02:29","modified_gmt":"2026-02-13T20:02:29","slug":"2021-mobil-rapor","status":"publish","type":"post","link":"https:\/\/orion-cp.com\/tr\/2021-state-of-mobile-report-is-out\/","title":{"rendered":"2021 Mobilin Durumu raporu \u00e7\u0131kt\u0131"},"content":{"rendered":"<p>App Annie taraf\u0131ndan yay\u0131mlanan 2021 Mobil Durumu raporu, mobil oyun sekt\u00f6r\u00fcn\u00fcn pazardaki kal\u0131c\u0131 konumunu teyit etmektedir. 2020 y\u0131l\u0131nda \u00e7e\u015fitli platformlarda (iOS, Google Play ve \u00fc\u00e7\u00fcnc\u00fc taraf Android) 218 milyar yeni uygulama indirmesi ger\u00e7ekle\u015fmi\u015f ve y\u0131ll\u0131k bazda %7 oran\u0131nda bir b\u00fcy\u00fcme kaydedilmi\u015ftir.\n\nPlatformlar genelindeki toplam uygulama ma\u011fazas\u0131 harcamalar\u0131 143 milyar dolara ula\u015farak y\u0131ll\u0131k bazda oran\u0131nda g\u00fc\u00e7l\u00fc bir art\u0131\u015f g\u00f6stermi\u015ftir. Bu b\u00fcy\u00fcme, pandemi ve karantina d\u00f6nemindeki izolasyon s\u00fcrecinin piyasa dinamikleri \u00fczerindeki do\u011frudan etkisini yans\u0131tmaktad\u0131r. Benzer \u015fekilde, kullan\u0131c\u0131 ba\u015f\u0131na g\u00fcnl\u00fck harcanan s\u00fcrede de \u2019lik bir art\u0131\u015f g\u00f6r\u00fclm\u00fc\u015f ve bu s\u00fcre 4,2 saate y\u00fckselmi\u015ftir. Bu ekran s\u00fcresinden pay almay\u0131 hedefleyen \u015firketlerin reklam harcamalar\u0131, \u00f6nceki y\u0131la g\u00f6re artarak 240 milyar dolar seviyesine ula\u015fm\u0131\u015ft\u0131r. Mobil teknolojiye y\u00f6nelik risk sermayesi (VC) ak\u0131\u015flar\u0131 ise y\u0131ll\u0131k bazda art\u0131\u015fla 73 milyar dolar olarak kaydedilmi\u015ftir.<\/p>\n<p>Raporun \u00d6ne \u00c7\u0131kan Ba\u015fl\u0131klar\u0131:<\/p>\n<ul>\n<li>Mobil Adaptasyonda Patlama: 2020 y\u0131l\u0131nda mobil kullan\u0131m yayg\u0131nla\u015fm\u0131\u015f; yeni uygulama ve oyunlara olan talep artmaya devam etmi\u015ftir.<\/li>\n<li>Medya T\u00fcketimi D\u00f6n\u00fc\u015f\u00fcm\u00fc: Mobil cihazlarda harcanan s\u00fcre, canl\u0131 TV izleme s\u00fcrelerini geride b\u0131rakm\u0131\u015ft\u0131r.<\/li>\n<li>Yay\u0131nc\u0131 Gelirleri: iOS veya Google Play \u00fczerinden y\u0131ll\u0131k 2 milyon dolar\u0131n \u00fczerinde gelir elde eden yay\u0131nc\u0131 say\u0131s\u0131 oran\u0131nda artm\u0131\u015ft\u0131r.<\/li>\n<li>Sermaye Ak\u0131\u015f\u0131: Ba\u015fta finansal hizmetler, ula\u015f\u0131m ve ticaret sekt\u00f6rleri olmak \u00fczere mobil odakl\u0131 \u015firketlere 73 milyar dolarl\u0131k yat\u0131r\u0131m sermayesi giri\u015fi olmu\u015ftur.<\/li>\n<li>Oyuncu Segmentasyonu: \"Core\" (\u00e7ekirdek) oyuncu kitlesi, toplam harcamalar\u0131n 's\u0131n\u0131 ve mobil oyunlarda harcanan s\u00fcrenin 'ini olu\u015fturmaktad\u0131r. \u0130ndirmelerde \"Casual\" (g\u00fcndelik) oyunlar domine ediciyken, Asya-Pasifik b\u00f6lgesi harcama ve s\u00fcrede liderli\u011fini korumaktad\u0131r.<\/li>\n<li>Demografik Veriler: Mobil kullan\u0131m e\u011filimi pazara ve demografiye g\u00f6re farkl\u0131l\u0131k g\u00f6stermektedir. ABD'de \"Gen X\" ve \"Baby Boomer\" ku\u015faklar\u0131n\u0131n mobil cihazlarda harcad\u0131\u011f\u0131 s\u00fcre y\u0131ll\u0131k artarken, bu oran \"Gen Z\" i\u00e7in , \"Millennials\" i\u00e7in olarak ger\u00e7ekle\u015fmi\u015ftir.<\/li>\n<li>Pazar Pay\u0131: Mobil oyunlar ana ak\u0131m e\u011flence haline gelmi\u015ftir. K\u00fcresel \u00f6l\u00e7ekte en b\u00fcy\u00fck pazar pay\u0131n\u0131 s\u0131ras\u0131yla G\u00fcndelik, Sim\u00fclasyon ve Sandbox oyun t\u00fcrleri elde etmi\u015ftir.<\/li>\n<li>Finansal Etkile\u015fim: Mobil kanallar finansal kararlar \u00fczerinde kritik rol oynamaktad\u0131r. Finansal odakl\u0131 mobil etkile\u015fim oranlar\u0131nda \u2019lik bir art\u0131\u015f kaydedilmi\u015ftir.<\/li>\n<li>Finansal Performans: Oyun i\u00e7i etkinlikler (events), 2020 y\u0131l\u0131nda en y\u00fcksek ARPU (Kullan\u0131c\u0131 Ba\u015f\u0131na Ortalama Gelir) de\u011ferlerini sa\u011flayan temel unsur olmu\u015ftur.<\/li>\n<li>Tiktok sosyal aplikasyonlar aras\u0131nda en \u00e7ok zaman ge\u00e7irilen olmu\u015ftur.<\/li>\n<li>Sosyal Medya ve Video: TikTok, kullan\u0131c\u0131 ba\u015f\u0131na harcanan s\u00fcrede lider sosyal uygulamalar\u0131 geride b\u0131rakm\u0131\u015ft\u0131r. Mobil \u00fczerinden video ak\u0131\u015f\u0131 (streaming) s\u00fcresi art\u0131\u015f g\u00f6stermi\u015ftir.<\/li>\n<li>Mobil Reklamc\u0131l\u0131k: Mobil reklam yerle\u015ftirmeleri ABD'de y\u0131ll\u0131k , T\u00fcrkiye'de ise 5 oran\u0131nda devasa bir b\u00fcy\u00fcme sergilemi\u015ftir.<\/li>\n<li>M-ticaret patlamas\u0131 al\u0131\u015fveri\u015f davran\u0131\u015f\u0131n\u0131 de\u011fi\u015ftiriyor.<\/li>\n<li>Pinterest ve Instagram\u2019\u0131n d\u00fcnya \u00e7ap\u0131ndaki indirme say\u0131lar\u0131 y\u0131ll\u0131k bazda s\u0131ras\u0131yla ve oran\u0131nda b\u00fcy\u00fcme kaydetmi\u015ftir.<\/li>\n<li>Fast food ve yiyecek sipari\u015fleri artm\u0131\u015ft\u0131r.<\/li>\n<li>Mobil reklam yerle\u015ftirmeleri y\u0131ll\u0131k bazda ABD'de , T\u00fcrkiye'de 5, Meksika'da 5, Fransa'da 5 ve Brezilya'da 0 oran\u0131nda b\u00fcy\u00fcme g\u00f6stermi\u015ftir.<\/li>\n<li>\u0130\u015f D\u00fcnyas\u0131 Uygulamalar\u0131: Zoom ve Google Meet gibi i\u015f odakl\u0131 uygulamalarda harcanan s\u00fcre, 2020'nin son \u00e7eyre\u011finde y\u0131ll\u0131k bazda 5 artm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Appannie\u2019s State of Mobile 2021 report is out and mobile gaming is here to stay. In 2020, There were 218<\/p>","protected":false},"author":4,"featured_media":2448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,57,58],"tags":[60,59],"class_list":["post-2442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-gaming","category-internet-digital-media","tag-apps","tag-mobile"],"_links":{"self":[{"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/posts\/2442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/comments?post=2442"}],"version-history":[{"count":10,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/posts\/2442\/revisions"}],"predecessor-version":[{"id":5151,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/posts\/2442\/revisions\/5151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/media\/2448"}],"wp:attachment":[{"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/media?parent=2442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/categories?post=2442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orion-cp.com\/tr\/wp-json\/wp\/v2\/tags?post=2442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}